Tag Archives : views

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By Josh Winograd, Chief Revenue Officer As we get ready for tomorrow’s Thanksgiving holiday, the AdoTube team would like to take a moment to let everyone know what we’re thankful for in the world of Online Video this Thanksgiving. read more

by Steven Jones, Chief Strategy and Operations Officer This week we formally introduced the Polite Pre-Roll®, which we’ve been offering and running with our clients for nearly a year now. We’re excited to introduce this publicly in order to further educate advertisers, agencies, and publishers who have been primarily leveraging only pre-rolls within video streams. read more

By Joshua Winograd, CRO, Partner Truisms:      1. Advertisers want to get their point across.      2. Publishers want to make as much money as possible off of their content. Often overlooked in this equation is the user-experience... read more

By Constantine Goltsev, CEO & Co-founder At AdoTube, we often define and redefine our product. One of the most hotly debated terms is the definition of the word "Platform," e.g. AdoTube’s Buy Side Platform for Video. What is the Platform at its core?  read more

by Constantine Goltsev, CEO & Co-Founder  When building applications, we can’t just develop them in a vacuum. We must consider the potential client. Until an application is live and fulfilling the client’s needs, it is merely an abstraction, an idea in the developer’s mind. The challenge for the developer, then, is to take care to realize not only the application, but also its utility [...]