Posted by AdoTube on February 24, 2011 ·
Response-BasedTM Targeting helps combine specially tailored surveys with demographic, psychographic, behavioral, and attitudinal data to increase in-video ad effectiveness by upwards of 35%
Posted by AdoTube on October 28, 2010 ·
AdoTube announced the capabilities of their platform’s creative studio wizard today, allowing advertisers to test and optimize creative mid-campaign for maximum in-video effectiveness. While creative optimization in display advertising is not uncommon, given the complex nature of in-video ad serving, AdoTube is the first to offer this ability in-stream.
Posted by AdoTube on September 23, 2010 ·
AdoTube unveils The Polite Pre-Roll®, a first-of-its-kind, innovative ad format. Perfect for short-form videos, the format adds interactivity to standard Pre-Rolls, giving viewers the choice of when to watch an advertisement.
Posted by AdoTube on August 26, 2010 ·
AdoTube today announced the commercial availability of a complete in-stream video advertising platform that brings together an entire ecosystem of tools to facilitate successful in-stream ad campaigns. The vertically-integrated platform, available as both a self-serve and white-label platform, connects advertisers with media sources, at-scale creative support, analytics and campaign management within [...]