Tag Archives : Business

By Constantine Goltsev, CEO & Co-founder At AdoTube, we often define and redefine our product. One of the most hotly debated terms is the definition of the word "Platform," e.g. AdoTube’s Buy Side Platform for Video. What is the Platform at its core?  read more

by Constantine Goltsev, CEO & Co-Founder  When building applications, we can’t just develop them in a vacuum. We must consider the potential client. Until an application is live and fulfilling the client’s needs, it is merely an abstraction, an idea in the developer’s mind. The challenge for the developer, then, is to take care to realize not only the application, but also its utility [...]