We’re excited to announce our third official Multi-Screen Mix-Up NY on May 16th, 2012 at Copia NYC, the premier networking event at the intersection of video and advertising along with our partners Tubefilter and VideoNuze.

CLICK HERE TO LEARN MORE AND REGISTER!

Free for qualified industry professionals, this event gives executives a chance to mix, mingle, and do business while learning about exciting opportunities from leading names in advertising, technology, and entertainment.

Enjoy limited complementary refreshments at the conveniently located at Copia in Midtown, the perfect spot for after-work cocktails. Our third event will feature a short presentation from the veteran media executive:

Revision3 CEO Jim Louderback.

Jim will be discussing how he has helped create Revision3, a TV Network of the future, with a careful balance of culling talent, courting advertisers and diverse distribution methods to maximize revenue.

Jim Louderback has been CEO of Revision3 since 2007, and has guided the company to a 100x increase in viewers, a 30x increase in revenue, 39 new distribution partners and 10 prestigious company and show awards.

Prior to Revision3, Jim spent 16 years in senior media and technology management roles including serving as senior vice president and chief content officer for Ziff Davis Media’s Consumer group, along with being Editor in Chief of PC magazine.

Before that he was a senior member of the launch team at cable network ZDTV, and guided its transformation into TechTV.

WHEN: May 16th; 6:30pm-8:30pm

WHERE: Copia - Midtown East

307 E. 53rd St (Between 1st Ave. and 2nd Ave.)

New York, NY 10022

Ticket Giveaway – VideoNuze 2012 Online Video Advertising Summit

In addition, we’ll be giving away 5 tickets to lucky attendees for our partner event, the VideoNuze 2012 Online Video Advertising Summit ($600 value each). The summit is on June 19th, 2012 at New World Stages. The summit brings together executives from brands, agencies, content providers and technology companies to dig into all of the key opportunities and challenges this exciting new market presents. If your business success depends on online video advertising in one way or another, this is a must-attend day of learning and networking!

Register before May 18th to get Early Bird Pricing. Learn more & Register here now! 

Video Advertising SummitONLINE VIDEO ADVERTISING SUMMIT

Also brought to you with the generous support of:

Our friends at Tubefilter are teaming up with YouTube and 92Y Tribeca for Play:List, a live showcase and screening of must-see web series and short films curated by internet and Hollywood superstars and entertainment industry notables. Register here for this free event!

The first installment of Play:List will feature the amazing Grace Helbig of Daily Grace, My Damn Channel, and Bedtime Stories fame! She’ll be show-and-telling us all about her most beloved online videos and her career in an audience-driven Q&A after the content showcase.

Join Grace, Josh Cohen of Tubefilter, Sofia Sheth and more of the YouTube crew on Thursday, March 29 at 7PM at 92Y Tribeca.

Be sure to register for this free event while tickets last!

A big thanks to everyone who attended the Multi-Screen Mix-Up!

Hosted by Tubefilter and Four Screen Media with the support of our generous sponsors AdoTube, Kantar Video, New York Television Festival, VideoNuze, the Producers Guild of America, SAG New Media, and the MWW Group, the evening was a rousing success, with over 80 media professionals in attendance.

In his enlightening Q&A, Jeff Eisenberg of DECA discussed how brands can reach the coveted mom demographic with rich engaging video and social media, with a reel showcasing DECA’s highly successful work with Ragu on Momversation.com.

Thanks again to everyone who attended and for the time and effort of Adam Wright and Josh Cohen making this event great! We’re looking forward to our next exciting event in the near future.

On January 24th, join Tubefilter & FourScreenMedia as they present their second in a year long series of networking events at the intersection of video and advertising: Multi-Screen Mix-Up NY.

RSVP HERE: http://jan2012-multiscreenmixup.eventbrite.com/

This month, we’ll be discussing how DECA TV helps reach that coveted mom demographic by using moms themselves as the sounding board.

Free for qualified industry professionals, this event gives executives a chance to mix, mingle, and do business while learning about exciting opportunities from leading names in advertising, technology, and entertainment.

Conveniently located at Copia in Midtown, the perfect spot for after-work cocktails, our inaugural event will feature a short presentation from the always enlightening:

Jeff Eisenberg of DECA.

Moms & Video: DECA Shows How Mom on Mom Action

Means Big Results For Advertisers  

While all the research says Moms are online and engaged all the time, there just isn’t much online video programming out there catering to them. There have been some moves as of late, such as the production company Prospect Park picking up All My Children andOne Life to Live, but now, the fate of even these beloved brands are unclear at best.

This is why we have brought Jeff Eisenberg, Sr. Account Executive of the Mom-focused branded production company DECA, to explain how they help brands reach that coveted mom demographic with rich engaging video.

DECA is a leading women’s digital media company that creates and syndicates premium video content. The company was established in 2007 and owns DECA Studios, Her Channel and a portfolio of owned and operated sites including Momversation.com, HerSay.com, GoodBite.com,ParentsAsk.com and CoolMom.com.

As a pioneer in the women’s digital industry, DECA partners with many of the world’s most reputable media companies, content creators, influential bloggers and advertisers to syndicate high-quality online video across its scaled network.

WHEN: January 24th; 6:30pm-8:30pm

WHERE: Copia - Midtown East

307 E. 53rd St (Between 1st Ave. and 2nd Ave.)

New York, NY 10022

Brought to you with the generous support of:

Several weeks ago Will Richmond’s Videonuze hosted the 2011 Fall VideoSchmooze, which focused on online video advertising’s opportunities and challenges in 2012.   Will led off with an interview of Eric Kessler, HBO’s co-president, focusing on HBO Go.     Eric discusses the importance of the pay-TV ecosystem and why chord cutting is not yet affecting HBO.  He also discusses the decision to not offer HBO GO as a standalone app-based service.  Here’s the video:

This next video is a panel of top industry executives discussion the multi-platform video opportunities.   The panel included:

• Brent Horowitz – VP, Business Development, FreeWheel

• Suzie Reider – Head of Ad Sales, YouTube and Google Display

• Tracey Scheppach – EVP, Innovations Director, VivaKi, Starcom Mediavest

• Andrew Snyder – Executive Director, Content Solutions, Yahoo

• Bill Lederer – CEO, Kantar Video (moderator)

Slideshow here:

https://picasaweb.google.com/111607685041168936630/VideoSchmoozeNYCNovember302011#slideshow/5681626095401566034

VideoNuze and FourScreen Media are proud to present VideoSchmooze: Online Video Leadership Forum, on Wednesday, November 30th, 2011 from 7:30am-11am at the Harvard Club of NYC.

Online video is proliferating at a dizzying pace. Incumbents and startups are jockeying daily for advantage in this exciting new medium, fueled by relentless technology innovation and billions of dollars of market opportunity. For industry executives scrambling to formulate and execute their companies’ strategies, separating hype from reality is becoming harder than ever.

At this 8th VideoSchmooze, hear from senior executives who are navigating online video’s disruptive impact as they dive deep into what’s working and what’s not. Engage with industry leaders to gain practical lessons and key data. And ensure that you’re on the cutting edge so you’ll be smarter and more effective in your own organization. All in an action-packed morning program including presentations, fireside chats, panel discussions and lots of networking!

Featured Speakers:

• Eric Kessler – Co-President, HBO
• Marcien Jenckes – SVP/GM, Video Services, Comcast Cable
• Tracey Scheppach – SVP, Innovations Director, VivaKi, Starcom Mediavest
• Marc DeBevoise – SVP/GM, CBS Interactive (Entertainment division)
• Suzie Reider – Head of Ad Sales YouTube & Google Display
• Jim Funk – VP, Business Development, Roku
• Andrew Snyder – Executive Director, Content Solutions, Yahoo!
• Brent Horowitz – VP, Business Development, FreeWheel
• Bill Lederer – CEO, Kantar Video
• Anthony Risicato – GM, Platforms, Tremor Video
• Jan Steenkamp – VP, Business Development and Sales, Irdeto
• Will Richmond – Editor and Publisher, VideoNuze

Early-discount Register Now!

Take advantage of our Early Bird discount and you’ll also be eligible to win our drawing for a Roku Streaming Player and a gift basket of DVDs of HBO original programs!

VideoSchmooze is generously supported by lead sponsors FreeWheel, Irdeto and Tremor Video, and supporting sponsors Akamai Technologies, Innovid, One Touch Intelligence and TidalTV.

We look forward to seeing you at VideoSchmooze!

For more information, please see www.videoschmooze.com

A big thanks to everyone who attended the Multi-Screen Mix-Up!

Hosted by Tubefilter and Four Screen Media with the support of our generous sponsors AdoTube, Kantar Video, VideoNuze, OMMA Global, MyDamnChannel, and the MWW Group, the evening was a rousing success.

In his enlightening Q&A, MyDamnChannel CEO Rob Barnett discussed the unique challenges and rewards of online and branded media, concluding with a highlight reel showcasing comedian and filmmaker Mark Malkoff’s hilarious escapades.

Thanks again to everyone who attended and for the time and effort of Adam Wright and Josh Cohen making this event great! We’re looking forward to our next exciting event in the near future. In the mean time check out VideoNuze’s coverage here and some photos below:

We’re excited to announce that FourScreenMedia has teamed up with leading web video blog, Tubefilter, to present the very first Multi-Screen Mix-Up NY.

Free for qualified industry professionals, this event gives executives a chance to mix, mingle, and do business while learning about exciting opportunities from leading names in advertising, technology, and entertainment. Sign-up here: http://sep2011-multiscreenmixup.eventbrite.com/

Conveniently located at Copia in Midtown, the perfect spot for after-work cocktails, our inaugural event will feature a short presentation from the always enlightening:

My Damn Channel CEO Rob Barnett.

Barnett worked in television at MTV and VH1 and was President of Programming at CBS Radio before he founded My Damn Channel in 2007, a new media studio with a decidedly simple premise: Sign talented individuals and “get the hell out of the way.” In the past four years the site has been home to original series from established celebrities and comedians like Harry Shearer, David Wain, Sarah Silverman, A.D. Miles, Josh Gad, and more, and launched the cult phenomenon You Suck at Photoshop.

Brands like HBO, Puma, Trident Layers, Southern Comfort,IKEA, Lincoln, and most recently Subway work with My Damn Channel because of the quality of the site’s content, the capacity of its distribution, the efficacy of its branded entertainment and surely Barnett’s honest, no bullshit take on internet showbiz.

WHEN: September 20th; 6:30pm-8:30pm

WHERE: Copia – Midtown East

307 E. 53rd St (Between 1st Ave. and 2nd Ave.)

New York, NY 10022

And, check out our partner, OMMA Global‘s event the following week!

Join 3,000+ attendees on September 26-27 for the largets conference covering Online Media, Marketing & Advertising in New York. OMMA Global provides two days of though provoking keynote presntations, track sessions, workshops, and exhibitions, covering new media topics including mobile, social, video and display; all with a hyper-connected focus. Attendees will benefit from mingling with and mining the minds of leading-edge speakers and influencers at our networking pavilion. Admission is completely FREE for MediaPost readers.

Register online: www.omma-expo.com

Brought to you with the generous support of:

A big thanks to everyone who attended last week’s free preview and warm-up networking evening for the ELEVATE: Online Video Advertising Summit!

Hosted by VideoNuze and The Fortex Group with the support of our generous sponsors AdoTube, Kantar Video and TubeFilter, the event was a great success. Over 100 guests from all facets of the online video ecosystem including executives from leading media and advertising companies were able to join together for casual networking at the chic and cozy Gstaad lounge.

We hope the evening provided an enticing teaser in advance of next month’s ELEVATE: Onilne Video Advertising Summit. With keynotes from Albert Cheng, EVP, Digital Media, Disney/ABC Television, David Kenny, president of Akamai Technologies (and former Chairman/CEO of Digitas) and many more, the conference will provide insights into all of the big issues facing the online video advertising industry. Register for the event here with code “Schmooze” for a discounted ($545) rate. We hope to see you there!

Last but not least, congratulations to Cameron Myler, the winner of our ROKU XD giveaway. Cameron, a former Olympic athlete…not to mention photographer and artist…and is currently Athlete Ambassador at Kids Play International, a nonprofit that uses sport to educate and empower youth in Africa.  Thanks for joining us, Cameron!

This is a new series of industry networking events hosted by the Fortex Group.  If you are interested un learning more or getting involved, please contact Ephraim Cohen at cohen [at] fortexgroup [dot] com or 203-569-9436.

Brought to you with the support of:

Produced By

Public Relations for Media & Tech Companies

At the end of 2010, the leader of one of the world’s largest media agencies inquired of me on behalf of the CMO of a brand we all know: “Our client wishes to shift $100 million dollars of spend into online and mobile video advertising tomorrow can it or even should it be done?”

Hearing this opportunity posited this way was like sniffing smelling salts. For all the discussion to-date about how online and mobile video advertising has the opportunity for greater creativity, should be more effective than traditional TV advertising, and is nearing almost as much reach, we have yet to face this ultimate test of scale – the $100 million challenge.

READ MORE on AdAge.com…