Archive : Research

Today, we are proud to introduce our second In-Video Format Index for Q3 '10. We expanded our research to include insights into the share and performance of ads broken out into industry verticals. The index is now the result of analysis on 1.9 Billion impressions across the AdoTube network and provides an overview of the growth and effectiveness of their different in-stream video ad formats across [...]

The Gartner Hype Cycle is a good look at what’s being hyped, what moving past the hype and what’s actually being adopted.  As new types of video services such as Over-the-Top TV are the rage, it’s worth taking a look at where hyped video technologies stand.  The ones at the top of the curve are likely to dominate the market dialogue this year.  This means that communications and marketing [...]

by Steven Jones, Chief Strategy and Operations Officer We're proud to release today AdoTube's very first In-Video Ad Format Index. The index is the result of analysis on 1.2 Billion impressions across the AdoTube network and provides an overview of the growth and effectiveness of our different in-stream video ad formats. read more