Archive : Executives

Several weeks ago Will Richmond’s Videonuze hosted the 2011 Fall VideoSchmooze, which focused on online video advertising’s opportunities and challenges in 2012.   Will led off with an interview of Eric Kessler, HBO’s co-president, focusing on HBO Go.     Eric discusses the importance of the pay-TV ecosystem and why chord cutting is not yet affecting HBO.  He also discusses [...]

At the end of 2010, the leader of one of the world’s largest media agencies inquired of me on behalf of the CMO of a brand we all know: “Our client wishes to shift $100 million dollars of spend into online and mobile video advertising tomorrow can it or even should it be done?” Hearing this opportunity posited this way was like sniffing smelling salts. For all the discussion to-date [...]

Check it out! The Fortex Group’s Ephraim Cohen talks about his family’s experience with Cord-Cutting (Cable) on VideoNuze. Guess What? This Cord Cutter Family Story Has a Happy Ending for The Cable Company Sure, my home is a virtual consumer electronics lab – all the major game consoles on one main TV, two Rokus, Android and iOS devices and other gadgets. But other than me, we [...]

By Josh Winograd, Chief Revenue Officer As we get ready for tomorrow’s Thanksgiving holiday, the AdoTube team would like to take a moment to let everyone know what we’re thankful for in the world of Online Video this Thanksgiving. read more

Welcome to the Four Screens Blog.  This news blog presents views by top multiscreen video industry executives.  The blog is run by The Fortex Group and includes executives our clients (disclosed on posts).

by Steven Jones, Chief Strategy and Operations Officer This week we formally introduced the Polite Pre-Roll®, which we’ve been offering and running with our clients for nearly a year now. We’re excited to introduce this publicly in order to further educate advertisers, agencies, and publishers who have been primarily leveraging only pre-rolls within video streams. read more

By Joshua Winograd, CRO, Partner Truisms:      1. Advertisers want to get their point across.      2. Publishers want to make as much money as possible off of their content. Often overlooked in this equation is the user-experience... read more

By Constantine Goltsev, CEO & Co-founder At AdoTube, we often define and redefine our product. One of the most hotly debated terms is the definition of the word "Platform," e.g. AdoTube’s Buy Side Platform for Video. What is the Platform at its core?  read more

by Constantine Goltsev, CEO & Co-Founder  When building applications, we can’t just develop them in a vacuum. We must consider the potential client. Until an application is live and fulfilling the client’s needs, it is merely an abstraction, an idea in the developer’s mind. The challenge for the developer, then, is to take care to realize not only the application, but also its utility [...]