Archive : Advertising and Measurement

A big thanks to everyone who attended last week’s free preview and warm-up networking evening for the ELEVATE: Online Video Advertising Summit! Hosted by VideoNuze and The Fortex Group with the support of our generous sponsors AdoTube, Kantar Video and TubeFilter, the event was a great success. Over 100 guests from all facets of the online video ecosystem including executives from leading media [...]

By Josh Winograd, Chief Revenue Officer As we get ready for tomorrow’s Thanksgiving holiday, the AdoTube team would like to take a moment to let everyone know what we’re thankful for in the world of Online Video this Thanksgiving. read more

Kantar Video Launches State-of-the-Art Video Analytics Platform (BETA) Kantar Video, a unit of KANTAR, WPP’s research and insights division, launches the beta release of its VideolyticsTM platform, a new real-time online and mobile video syndication, tracking and optimization technology for advertisers, agencies, and publishers. Having achieved broad industry support, VideolyticsTM [...]

Broad range of partners includes leading advertising platforms and players, publishers and ad networks NEW YORK, NY, October 12, 2010–Kantar Video, a division of WPP’s insight, information, and consultancy network, Kantar, announced today seventeen industry-wide VideolyticsTM Preferred Partners. The seventeen partners cover all aspects of the online and mobile video publishing and advertising [...]

Welcome to the Four Screens Blog.  This news blog presents views by top multiscreen video industry executives.  The blog is run by The Fortex Group and includes executives our clients (disclosed on posts).

Houng-Bablis to oversee Client Relations for the Kantar VideolyticsTM Online and Mobile Platform September 7, 2010 New York, NY – Kantar Video, a division of WPP’s insight, information and consultancy network Kantar, today announced that Sholien Houng-Babalis will join the company’s management team in the role of Director, Client Service. In this position, Ms. Houng-Bablis will be responsible [...]

Anvato to license technology to Kantar VideolyticsTM Online and Mobile Video Platform July 21, 2010, New York, NY – Kantar Video, a division of WPP’s insight information and and consultancy network, Kantar, announced today the first in a series of partnerships to bring best-of-breed technology to the Kantar Videolytics™ platform. As part of the relationship, Kantar Video announced that Anvato [...]