Archive : News & Analysis

Our friends at Tubefilter are teaming up with YouTube and 92Y Tribeca for Play:List, a live showcase and screening of must-see web series and short films curated by internet and Hollywood superstars and entertainment industry notables. Register here for this free event! The first installment of Play:List will feature the amazing Grace Helbig of Daily Grace, My Damn Channel, and Bedtime Stories [...]

Several weeks ago Will Richmond’s Videonuze hosted the 2011 Fall VideoSchmooze, which focused on online video advertising’s opportunities and challenges in 2012.   Will led off with an interview of Eric Kessler, HBO’s co-president, focusing on HBO Go.     Eric discusses the importance of the pay-TV ecosystem and why chord cutting is not yet affecting HBO.  He also discusses [...]

A big thanks to everyone who attended last week’s free preview and warm-up networking evening for the ELEVATE: Online Video Advertising Summit! Hosted by VideoNuze and The Fortex Group with the support of our generous sponsors AdoTube, Kantar Video and TubeFilter, the event was a great success. Over 100 guests from all facets of the online video ecosystem including executives from leading media [...]

Q4 2010 Index Finds Banner-Like Ads Placed in the Video Stream Are 7 Times More Engaging Than Display Counterparts* The index is the result of analysis on 3.5 Billion impressions across the AdoTube network and provides an overview of the growth and effectiveness of their different in-stream video ad formats across industry verticals. Highlights from the index (at the [...]

AdoTube's growth has accelerated due to a focus on high-impact tools to deliver a higher ROI per buy for advertisers. AdoTube has done this through targeting and optimizing video, banner, and rich media ads and placing them where the viewers are paying attention - in the video stream. read more

by Steven Jones read more

Response-BasedTM Targeting helps combine specially tailored surveys with demographic, psychographic, behavioral, and attitudinal data to increase in-video ad effectiveness by upwards of 35% read more

Kantar Video’s Super Bowl Ad Study Shows Top 10 Performing Ads Earned Over $1 Million in Media through Online Video in the First Three Days Surpassing 20 million in total online views, Volkswagen’s “The Force” ranks 1st for viral effectiveness through earned media, generating over $538,000 in additional media impressions. Other findings include how the Creative attributes performed, as [...]

Seasoned innovators in digital media research and video engineering join Kantar Video to accelerate VideolyticsTM platform release and partner integrations NEW YORK — January 31st, 2011– Kantar Video, a division of WPP’s insight, information and consultancy network Kantar, today announced two key hires and an expanded engineering team. The SVP of Research and VP of Engineering were chosen [...]

AdoTube has been working with FreeWheel and clients since March 2010, and has now been named as a FreeWheel Certified Partner.  read more