Archive : Kantar Video

A big thanks to everyone who attended the Multi-Screen Mix-Up! Hosted by Tubefilter and Four Screen Media with the support of our generous sponsors AdoTube, Kantar Video, New York Television Festival, VideoNuze, the Producers Guild of America, SAG New Media, and the MWW Group, the evening was a rousing success, with over 80 media professionals in attendance. In his enlightening Q&A, Jeff Eisenberg [...]

Several weeks ago Will Richmond’s Videonuze hosted the 2011 Fall VideoSchmooze, which focused on online video advertising’s opportunities and challenges in 2012.   Will led off with an interview of Eric Kessler, HBO’s co-president, focusing on HBO Go.     Eric discusses the importance of the pay-TV ecosystem and why chord cutting is not yet affecting HBO.  He also discusses [...]

A big thanks to everyone who attended the Multi-Screen Mix-Up! Hosted by Tubefilter and Four Screen Media with the support of our generous sponsors AdoTube, Kantar Video, VideoNuze, OMMA Global, MyDamnChannel, and the MWW Group, the evening was a rousing success. In his enlightening Q&A, MyDamnChannel CEO Rob Barnett discussed the unique challenges and rewards of online and branded media, concluding [...]

A big thanks to everyone who attended last week’s free preview and warm-up networking evening for the ELEVATE: Online Video Advertising Summit! Hosted by VideoNuze and The Fortex Group with the support of our generous sponsors AdoTube, Kantar Video and TubeFilter, the event was a great success. Over 100 guests from all facets of the online video ecosystem including executives from leading media [...]

At the end of 2010, the leader of one of the world’s largest media agencies inquired of me on behalf of the CMO of a brand we all know: “Our client wishes to shift $100 million dollars of spend into online and mobile video advertising tomorrow can it or even should it be done?” Hearing this opportunity posited this way was like sniffing smelling salts. For all the discussion to-date [...]

Join Four Screen Media and VideoNuze on May 18th at Gstaad, a cozy, chic lounge in New York City’s Flatiron District, 43 W. 23 St., for a free VideoSchmooze warm-up networking event and sneak peak at ELEVATE: Online Video Advertising Summit. The event will give you a chance to network and schmooze alongside Will Richmond, editor and publisher of VideoNuze, and other online video executives [...]

Kantar Video’s Super Bowl Ad Study Shows Top 10 Performing Ads Earned Over $1 Million in Media through Online Video in the First Three Days Surpassing 20 million in total online views, Volkswagen’s “The Force” ranks 1st for viral effectiveness through earned media, generating over $538,000 in additional media impressions. Other findings include how the Creative attributes performed, as [...]

Seasoned innovators in digital media research and video engineering join Kantar Video to accelerate VideolyticsTM platform release and partner integrations NEW YORK — January 31st, 2011– Kantar Video, a division of WPP’s insight, information and consultancy network Kantar, today announced two key hires and an expanded engineering team. The SVP of Research and VP of Engineering were chosen [...]

Bill Lederer, CEO of Kantar Video and Roland Hamilton, SVP at Dailymotion, clients of  The Fortex Group’s video PR team, recently appeared at Digiday: OnMedia event on the video panel, entitled “Video Trouble In Paradise?”. The video panel was an intriguing probe looking at both the benefits and challenges facing the video advertising industry. Bill and Roland, along with executives [...]

Kantar Video Launches State-of-the-Art Video Analytics Platform (BETA) Kantar Video, a unit of KANTAR, WPP’s research and insights division, launches the beta release of its VideolyticsTM platform, a new real-time online and mobile video syndication, tracking and optimization technology for advertisers, agencies, and publishers. Having achieved broad industry support, VideolyticsTM [...]