Archive : Featured Releases

AdoTube announced the capabilities of their platform’s creative studio wizard today, allowing advertisers to test and optimize creative mid-campaign for maximum in-video effectiveness. While creative optimization in display advertising is not uncommon, given the complex nature of in-video ad serving, AdoTube is the first to offer this ability in-stream. read more

Kantar Video Launches State-of-the-Art Video Analytics Platform (BETA) Kantar Video, a unit of KANTAR, WPP’s research and insights division, launches the beta release of its VideolyticsTM platform, a new real-time online and mobile video syndication, tracking and optimization technology for advertisers, agencies, and publishers. Having achieved broad industry support, VideolyticsTM [...]

Broad range of partners includes leading advertising platforms and players, publishers and ad networks NEW YORK, NY, October 12, 2010–Kantar Video, a division of WPP’s insight, information, and consultancy network, Kantar, announced today seventeen industry-wide VideolyticsTM Preferred Partners. The seventeen partners cover all aspects of the online and mobile video publishing and advertising [...]

AdoTube unveils The Polite Pre-Roll®, a first-of-its-kind, innovative ad format. Perfect for short-form videos, the format adds interactivity to standard Pre-Rolls, giving viewers the choice of when to watch an advertisement. read more

AdoTube today announced the commercial availability of a complete in-stream video advertising platform that brings together an entire ecosystem of tools to facilitate successful in-stream ad campaigns. The vertically-integrated platform, available as both a self-serve and white-label platform, connects advertisers with media sources, at-scale creative support, analytics and campaign management within [...]