Archive : AdoTube

We’re excited to announce our third official Multi-Screen Mix-Up NY on May 16th, 2012 at Copia NYC, the premier networking event at the intersection of video and advertising along with our partners Tubefilter and VideoNuze. CLICK HERE TO LEARN MORE AND REGISTER! Free for qualified industry professionals, this event gives executives a chance to mix, mingle, and do business while learning [...]

A big thanks to everyone who attended the Multi-Screen Mix-Up! Hosted by Tubefilter and Four Screen Media with the support of our generous sponsors AdoTube, Kantar Video, New York Television Festival, VideoNuze, the Producers Guild of America, SAG New Media, and the MWW Group, the evening was a rousing success, with over 80 media professionals in attendance. In his enlightening Q&A, Jeff Eisenberg [...]

Several weeks ago Will Richmond’s Videonuze hosted the 2011 Fall VideoSchmooze, which focused on online video advertising’s opportunities and challenges in 2012.   Will led off with an interview of Eric Kessler, HBO’s co-president, focusing on HBO Go.     Eric discusses the importance of the pay-TV ecosystem and why chord cutting is not yet affecting HBO.  He also discusses [...]

A big thanks to everyone who attended the Multi-Screen Mix-Up! Hosted by Tubefilter and Four Screen Media with the support of our generous sponsors AdoTube, Kantar Video, VideoNuze, OMMA Global, MyDamnChannel, and the MWW Group, the evening was a rousing success. In his enlightening Q&A, MyDamnChannel CEO Rob Barnett discussed the unique challenges and rewards of online and branded media, concluding [...]

A big thanks to everyone who attended last week’s free preview and warm-up networking evening for the ELEVATE: Online Video Advertising Summit! Hosted by VideoNuze and The Fortex Group with the support of our generous sponsors AdoTube, Kantar Video and TubeFilter, the event was a great success. Over 100 guests from all facets of the online video ecosystem including executives from leading media [...]

Q4 2010 Index Finds Banner-Like Ads Placed in the Video Stream Are 7 Times More Engaging Than Display Counterparts* The index is the result of analysis on 3.5 Billion impressions across the AdoTube network and provides an overview of the growth and effectiveness of their different in-stream video ad formats across industry verticals. Highlights from the index (at the [...]

AdoTube's growth has accelerated due to a focus on high-impact tools to deliver a higher ROI per buy for advertisers. AdoTube has done this through targeting and optimizing video, banner, and rich media ads and placing them where the viewers are paying attention - in the video stream. read more

by Steven Jones read more

Response-BasedTM Targeting helps combine specially tailored surveys with demographic, psychographic, behavioral, and attitudinal data to increase in-video ad effectiveness by upwards of 35% read more

AdoTube has been working with FreeWheel and clients since March 2010, and has now been named as a FreeWheel Certified Partner.  read more