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Kantar Video’s Super Bowl Ad Study Shows Top 10 Performing Ads Earned Over $1 Million in Media through Online Video in the First Three Days Surpassing 20 million in total online views, Volkswagen’s “The Force” ranks 1st for viral effectiveness through earned media, generating over $538,000 in additional media impressions. Other findings include how the Creative attributes performed, as [...]

Seasoned innovators in digital media research and video engineering join Kantar Video to accelerate VideolyticsTM platform release and partner integrations NEW YORK — January 31st, 2011– Kantar Video, a division of WPP’s insight, information and consultancy network Kantar, today announced two key hires and an expanded engineering team. The SVP of Research and VP of Engineering were chosen [...]

Kantar Video Launches State-of-the-Art Video Analytics Platform (BETA) Kantar Video, a unit of KANTAR, WPP’s research and insights division, launches the beta release of its VideolyticsTM platform, a new real-time online and mobile video syndication, tracking and optimization technology for advertisers, agencies, and publishers. Having achieved broad industry support, VideolyticsTM [...]

Broad range of partners includes leading advertising platforms and players, publishers and ad networks NEW YORK, NY, October 12, 2010–Kantar Video, a division of WPP’s insight, information, and consultancy network, Kantar, announced today seventeen industry-wide VideolyticsTM Preferred Partners. The seventeen partners cover all aspects of the online and mobile video publishing and advertising [...]

Houng-Bablis to oversee Client Relations for the Kantar VideolyticsTM Online and Mobile Platform September 7, 2010 New York, NY – Kantar Video, a division of WPP’s insight, information and consultancy network Kantar, today announced that Sholien Houng-Babalis will join the company’s management team in the role of Director, Client Service. In this position, Ms. Houng-Bablis will be responsible [...]

Anvato to license technology to Kantar VideolyticsTM Online and Mobile Video Platform July 21, 2010, New York, NY – Kantar Video, a division of WPP’s insight information and and consultancy network, Kantar, announced today the first in a series of partnerships to bring best-of-breed technology to the Kantar Videolytics™ platform. As part of the relationship, Kantar Video announced that Anvato [...]

Tier-one management team to spearhead industry-wide rollout of Kantar VideolyticsTM Online and Mobile Video Syndication, Tracking and Optimization Platform NEW YORK, June 28, 2010 – Kantar Video, a division of WPP’s insight, information and consultancy network Kantar, today announced their expanded executive management team. The team has been hand-selected for their expertise in technology-enabled, [...]

Kantar Video, Echo Video and Millward Brown tools will address evolving client needs for effective measurement of digital video platforms worldwide. Kantar has unveiled a suite of complementary video measurement and tracking tools in anticipation of continuing rapid growth in global video ad spend: Kantar Video develops syndication, tracking and optimisation platform This initiative marks the launch [...]